LG BUSINESS SOLUTIONS
CHANNEL PROMOTION B2B
OVERVIEW
LGE’s philosophy has always revolved around people, sincerity, and sticking to the fundamentals. It is to also understand their customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping their partners achieve business success.
Large and small format displays saw a 21% sales increase vs. previous quarter.
Reseller Sales Points increased by 33% vs. previous quarter.
KEY ACHIEVEMENTS
OBJECTIVE
Aligning with the LGE Canada Business Solutions Team, our main objective was to increase channel sales of large and small format displays as well as to increase reseller sales points.
SOLUTION
To achieve this, Carnyx created the LG Channel E.D.G.E (Educate, Differentiate, Grow, Earn) Channel Promotion.
This involved an integrated education, training, and sales performance incentive platform.
Breaking down the marketing funnel, targeted and retargeted emails were sent to the existing LGE B2B Channel Partners and new high opportunity Resellers to garner awareness, with subsequent emails building trust and educating Partners
on how the program worked and it’s benefits.
A call-centre was utilized to drive program awareness, lead generation, and appointment setting for new high opportunity Resellers
In addition, digital advertising was used leveraging Channel Publications and IT Distributor websites to support broad based awareness of the program.
Lastly, a dedicated Channel EDGE microsite allowed Channel Partner Organizations to claim cash rebates for achieving specific sales performance benchmarks and Channel Partners Sales Reps to claim monetary rewards via a LG branded prepaid Visa Card for achieving specific sales performance benchmarks during the promotional period. Additionally Sales Reps were also required to complete an product education and training module that they were also provided a monetary reward for.
“Carnyx’s superior knowledge of our business and the Channel made it a no brainer for who we needed to engage with to help us achieve our desired results. Their ability to understand our needs, develop on-point data driven strategy, and then execute a complex multifaceted initiative never fails to impress.”
LGE Canada, Department Team Leader (VP)
