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FootJoy Canada


To make FJ stand out from other brands in golf retailers


To increase  consumer purchase of premium FJ shoe products (i.e. FreeStyle, Hyperflex, DNA, etc.) in order to grow retailer and FJ sales and profits


To increase basket size and ticket ring relating to FJ products (Shoe, Glove, and Outerwear)



An interactive digital retail display, allows Shoppers to get information they’d need on a particular shoe, glove, or piece of outerwear just by touching the screen and without having to rely on floor staff who may be hard to locate or lack sufficient product education


An attraction loop draws in the Shopper to the FJ section where they can then access deep layers of rich “edu-tainment” involving detailed product features and benefits, proper fit information, and FJ Ambassador imagery and stats


Leveraging purchase adjacency data, corresponding cross selling content stimulates purchase between FJ product categories



Since the brand introduced the displays the average sale price on its golf footwear has increased by double digits in the retail locations where the solution is deployed


Tracking # of touches has uncovered that “new news” innovation leads consumer interest and which product attributes are of the greatest importance to Golf consumers when it comes to shoe, glove, and outerwear purchase decision making

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