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Retail

FootJoy Canada

Challenge

To make FJ stand out from other brands in golf retailers

 

To increase  consumer purchase of premium FJ shoe products (i.e. FreeStyle, Hyperflex, DNA, etc.) in order to grow retailer and FJ sales and profits

 

To increase basket size and ticket ring relating to FJ products (Shoe, Glove, and Outerwear)

 

Solution

An interactive digital retail display, allows Shoppers to get information they’d need on a particular shoe, glove, or piece of outerwear just by touching the screen and without having to rely on floor staff who may be hard to locate or lack sufficient product education

 

An attraction loop draws in the Shopper to the FJ section where they can then access deep layers of rich “edu-tainment” involving detailed product features and benefits, proper fit information, and FJ Ambassador imagery and stats

 

Leveraging purchase adjacency data, corresponding cross selling content stimulates purchase between FJ product categories

 

Results

Since the brand introduced the displays the average sale price on its golf footwear has increased by double digits in the retail locations where the solution is deployed

 

Tracking # of touches has uncovered that “new news” innovation leads consumer interest and which product attributes are of the greatest importance to Golf consumers when it comes to shoe, glove, and outerwear purchase decision making

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