Challenge

• Increase Consumer awareness and understanding of Oral Systemic Health

 

• Communicate and legitimize Listerine’s efficacy in supporting effective Oral Systemic Health Care

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Solution

Formulated a partnership with the Heart and Stroke Foundation to gain targeted consumer reach and to legitimize Listerine’s Oral Systemic Health claims and positioning

 

Created an on-pack neck tag execution to effectively communicate the partnership as well as to provide a consumer education tool on Oral Systemic Health

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Results

Realized a 10 percent sales volume increase during the promotional period and sustained sales growth of 2.5 percent vs. YAG