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Timeline
6 month Promo Period

Platform
Retail Execution

Deliverables
Partnership
Hang Tag Coupon

Challenge

• Increase Consumer awareness and understanding of Oral Systemic Health

 

• Communicate and legitimize Listerine’s efficacy in supporting effective Oral Systemic Health Care

 

Solution

Formulated a partnership with the Heart and Stroke Foundation to gain targeted consumer reach and to legitimize Listerine’s Oral Systemic Health claims and positioning

 

Created an on-pack neck tag execution to effectively communicate the partnership as well as to provide a consumer education tool on Oral Systemic Health

 

 

Results

Realized a 10 percent sales volume increase during the promotional period and sustained sales growth of 2.5 percent vs. YAG

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