Challenge

• To create an immersive brand and product experience for visitors at the new Canon Canada Head Office location

 

• To showcase Canon’s diverse imaging product category capability in an informative and yet entertaining manner

 

• To effectively engage and communicate with Canon Canada employees within the new Head Office location

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Solution

The deployment of a robust DOOH Ecosystem involving: interactive gesture based video wall, interactive product triggered video wall, and digital signage displays all of which harmonize Canon brand and product communication

 

An interactive gesture based video wall allows for both 1 to 1 and group party based “edu-tainment” involving Canon’s  rich history

 

An interactive product triggered video wall allows customers and visitors to “lift and learn” Canon photography products to gain a comparative understanding of product features and benefits

 

Digital signage displays found in both the showroom and throughout the office space communicate brand, product, corporate culture, office news, and social media content

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Results

• Unsurpassed customer and visitor interaction with the Canon brand and an enhanced understanding of its products 

 

• Heightened employee engagement and visibility to Canon Corporate performance and news

 

• Canon successfully positioned as an innovator in Corporate Communication

 

 

Data Analysis