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FOODSERVICE 

PepsiCo Foodservice US DOOH

Challenge

To win and maintain long term profitable relationships with high opportunity Micro Market Operators 

 

To grow PFS partnered Micro Market Operator sales and profits

 

To grow PFS sales and profits across multiple PepsiCo Lines Of Business (i.e. Pepsi, Frito-Lay, Quaker, Tropicana, Gatorade, etc.) with Micro Market Accounts

Solution

To enable Micro Market Operators with Digital Signage as well as provide deployment and content management, knowhow that would otherwise be independently challenging for them to acquire

 

New Breakfast, Morning Snack, Lunch, Afternoon Snack, and Dinner Day parted and demographically targeted PFS product bundling in addition to and a la carte offerings can now be effectively communicated to grow sales per outlet

 

Results

An increase in Average Cheque by as much as 9% at some locations

 

A sales increase of 15% was realized on targeted menu items

 

Loyalty transactions grew by as much as 5%

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