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PepsiCo Americas Beverages Taco Bell/MLB Promotion


Increase Average Cheque at Taco Bell in Latin America vs. Same Period Year Ago


Increase Pepsi fountain beverage volume at Taco Bell in Latin America vs. Same Period Year Ago


Create a consumer promotional overlay as well as crew incentive that would have significant relevance within the Latin American marketplace



Activated Pepsi’s Major League Baseball partnership – the #1 spectator sports property in Latin America – to achieve relevance with the consumer


Created an upselling bundle including a 32 oz Pepsi beverage linked to a sweepstakes overlay for a chance to win a trip to the World Series


Program was supported within In-store POP as well as a social media campaign



Realized double digit upsell incidence during the promotional period


Realized a 6 percent increase in upsell sales with the promotional upsell bundle at an increased $1.49 promotional price point vs. a comparative base period including the “everyday” $.99 Upsell Bundle

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